Who’s on Google+?

According to Experian Hitwise, the social network has seen an accelerated lifecycle transition as innovators make way for early adopters and mainstream users, just six weeks into the launch of the network.

Initially, young singles and recent college graduates, or “Colleges and Cafés”, had taken to Google+, their usage peaking at three weeks. Now, as these innovators decrease their frequency of visits, “Status Seeking Singles”, the early adopters continue to make up a large part of the userbase, along with “Kids and Cabernet”, described as prosperous, middle-aged married couples living child-focused lives in affluent suburbs. According to Experian, this “Kids and Cabernet” group is the first sign of Google+ adoption by mainstream users.

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